Nike Athletic Footwear Art Collection
Through the transformation of consumer goods and common materials into symbolic sculptures and installations, Jungen examines cultural norms and social issues. The artist is perhaps best known for his Prototype for New Understanding series (1998-2005), 23 startling simulations of Northwest Coast Aboriginal ceremonial masks fabricated from disassembled Nike athletic shoes. With incredible versatility, Jungen uses the black, red and white colour scheme of the footwear, the various materials of their construction, and the logos and insignias in which they are decorated, to create what closely echoes iconic Aboriginal artifacts. Through this ingenious manipulation, the artist collides two seemingly different commodities - globally branded footwear and revered First Nation’s artwork.
Nike athletic footwear Collection of Michael J. Audain and Yoshiko Karasawa on the Vancouver Art Gallery.
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